We’ve launched our first campaign TV advert!
We are tremendously excited to announce that today we are launching a brand new look for the Children’s Air Ambulance and our first campaign TV advert.
The advert tells the real-life story of Jack, one of our little patients, who needed life-saving care. Jack was flown from the Isle of Wight to Southampton in just 8 minutes. When he arrived at hospital his heart stopped beating. Had little Jack had to have made the journey by road and ferry he certainly wouldn’t have made it.
Thanks to the Children’s Air Ambulance, Jack did make it. And he along with his family attended the set of the TV advert to see his story being made.
We are also thrilled to announce that we are getting two new helicopters to replace our existing one. They will be better equipped and ready to fly missions early next year, but the cost of these means that we need your support more than ever. Help to keep us flying and make sure we can transport sick children to the care they need. As our new tag line says, everything we do here is about making sure it is about “their life above all”.
The TV campaign ushers in our new hashtag. We will be using all the wonderful images we shot featuring not only Jack, but also the stories of Bella and Freddie alongside #KeepThemFlying – take a look on Twitter to find out more.
Our message as ever is one of the utmost importance. We hope you enjoy the new TV advert and continue to help us carry on with the critical work we do.
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