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Love Millie fuels lifesaving Children’s Air Ambulance

The sky’s the limit for an exciting new partnership between the Children’s Air Ambulance and Love Millie, a personalised clothing company for babies, girls and boys where the customer is the designer.

Love Millie, which is run by Cambridgeshire mum Becki Aldred and seven-year-old daughter Millie, wanted to support a charity with children at the very heart of everything it does and saw Children’s Air Ambulance as the perfect match.

“The Children’s Air Ambulance relies solely on donations from the public to fund the lifesaving work it does so we jumped at the chance to partner with this fantastic charity,” explained Becki.

“We are donating at least 10% for every garment we sell so we urge all mums, dads, grannies and grandads to start building their own Love Millie look for their loved ones. They make great gifts for school friends, brothers, sisters, cousins, team mates – in fact anyone that little bit special!”

Love Millie clothes and accessories offer colourful and exciting ranges for babies, girls and boys, and designs will also now feature Children’s Air Ambulance branding to promote the cause as well as the 10% donation from all sales.

Children, family and friends can let imaginations run wild while customising hoodies, T-shirts, bags and water bottles. Each design features a range of hair styles, expressions and accessories, and can provide an uncanny resemblance to the young person sporting the outfit or accessory.

Commenting on the partnership, Children’s Air Ambulance CEO Andy Williamson said: “There’s a real synergy between the two brands where the health and happiness of children is at the heart of everything we do.

“We fit very well together and I’m excited to be working with such an innovative and exciting brand such as Love Millie.”

To discover the world of Love Millie and support the Children’s Air Ambulance please visit https://lovemillie.uk/caa where you will be able to design your very own outfits and accessories – all sporting our charity logo.